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Wednesday, January 17, 2007

MLK weekend slow for business



North Shore merchants, restaurateurs and rental agencies, in the wake of the year's first three-day weekend, are hoping that late-season snowfall will "save them" from a disappointing season.

"(The continued lack of snow) has had an impact because people don't want to ski or snowboard on man-made snow," Incline at Tahoe rentals agent Chris Paulsen said. "People are just waiting for that first dump of snow that we haven't gotten yet."

Judging by a still strong number of bookings for Presidents' Day Weekend (Feb. 17 -19), Paulsen said visitors still appear hopeful conditions will improve.

Incline Vacation Rentals owner Karen Viel said she is looking forward to a stronger show of visitors in February.

"Typically, the MLK weekend isn't a big one for us because people are still recovering from the holidays," she said. "But Presidents' Day is typically a sell-out for us and it's starting to fill-up already."

At the Village Ski Loft manager Aaron James said business has been sub-par this winter, due to lack of snow.

People who do come in are also looking at different winter activities in the wake of sparse snow on the downhill slopes.

"We're doing substantially more snowshoe and cross-country rentals than normal because of the cold weather and snow conditions," Clark said. "People don't want to ride the sheet of ice we have out there."



Staff writer Tom Meyer can be reached at (775) 831-4666 ext. 112 or at tmeyer@tahoebonanza.com.



AmeriCorps raise awareness

Those who hit the slopes at Diamond Peak Ski Resort on Monday had the opportunity to honor Dr. Martin Luther King as well as learn more about his mission.

AmeriCorps volunteers brought lessons of diversity and equality to the resort's guests, Krishna Desai, an AmeriCorps volunteer for Tahoe Women Services said.

Dr. King's speeches were played over the ski resort's intercoms, informative posters were displayed around the lodge and a raffle was also held.

"I think a lot of people thought this event was a nice surprise," Desai said. "We reached our financial goal and raised $505 dollars. We had a single donation of $100 from someone who was just moved by the cause, they didn't want raffle tickets or anything. That was cool.

"The point of this event was to remind the public why they were able to enjoy a day off, and enjoy skiing."

The money from the raffle was raised to buy educational materials for Paper Candles, a play project for elementary and middle-schoolers. Visit www.papercandles.com.


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