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Tune in to MTV’s “Big Ten Countdown” this morning and Thursday morning at 9 a.m. to check out a segment on Lake Tahoe's own unique brand of snowboard clothing and accessories called Soldiers Brand.
The new clothing and outerwear line comes from the people who brought Tahoe the renowned “Southshore Soldiers Spring Break Snowboard & Ski Camp,” at Heavenly Mountain Resort, along with top camp sponsors VZ and Stepchild snowboards, which are the exclusive wardrobe and accessory providers on today’s and Thursday's show.
In South Lake Tahoe and Stateline, MTV can be found on Charter Cable Channel 30.
On Tuesday Soldiers' frontman and snowboarding legend Jimmy Halopoff was featured on the episode filmed at Heavenly Mountain Resort.
"Keep watching all this week for more hour long episodes featuring people, and products representing Soldiers Brand Clothing Co.," said Mark Salmon, owner of the company.
Check out their Web site at www.SouthshoreSoldiers.com
The MTV broadcast is part of a larger emphasis the network has been giving South Lake Tahoe lately, with film crews and VJs dispatched to Sierra-at-Tahoe and Heavenly resorts last month.
"We have the snow, and it's great to have that national exposure," Patrick Kaler, executive director of the Lake Tahoe Visitors Authority, told the Tribune recently.
This is the second year "The Big Ten" has been filmed at the South Shore. Kaler said Heavenly Mountain Resort and Sierra-at-Tahoe are featured in the show.
Damien Fahey hosts the morning show, which is set up like a late-night talk show. Along with interviews, Fahey counts down the top-10 biggest music videos of the day.
"MTV enjoys being in Tahoe," said Janie Hoffman, marketing and branding director.
The crew of "The Big Ten" filmed at Groove Terrain Park, where the Heavenly terrain park workers set up special boxes where snowboarders were doing tricks. Fahey then used the boxes as a desk to interview snowboarder Jimmy Halopoff.
Fahey didn't know how to snowboard, so the crew shot snowboarder Bevan Hall giving Fahey a few pointers while he was riding, said Hoffman.
Also featured in the shoot were James Hague and Neil Romanek, who are members of the South Shore Soldiers, which has hosted an adult snowboarding and ski camp at Heavenly since 2002 and has its own line of clothing.
The new clothing and outerwear line comes from the people who brought Tahoe the renowned “Southshore Soldiers Spring Break Snowboard & Ski Camp,” at Heavenly Mountain Resort, along with top camp sponsors VZ and Stepchild snowboards, which are the exclusive wardrobe and accessory providers on today’s and Thursday's show.
In South Lake Tahoe and Stateline, MTV can be found on Charter Cable Channel 30.
On Tuesday Soldiers' frontman and snowboarding legend Jimmy Halopoff was featured on the episode filmed at Heavenly Mountain Resort.
"Keep watching all this week for more hour long episodes featuring people, and products representing Soldiers Brand Clothing Co.," said Mark Salmon, owner of the company.
Check out their Web site at www.SouthshoreSoldiers.com
The MTV broadcast is part of a larger emphasis the network has been giving South Lake Tahoe lately, with film crews and VJs dispatched to Sierra-at-Tahoe and Heavenly resorts last month.
"We have the snow, and it's great to have that national exposure," Patrick Kaler, executive director of the Lake Tahoe Visitors Authority, told the Tribune recently.
This is the second year "The Big Ten" has been filmed at the South Shore. Kaler said Heavenly Mountain Resort and Sierra-at-Tahoe are featured in the show.
Damien Fahey hosts the morning show, which is set up like a late-night talk show. Along with interviews, Fahey counts down the top-10 biggest music videos of the day.
"MTV enjoys being in Tahoe," said Janie Hoffman, marketing and branding director.
The crew of "The Big Ten" filmed at Groove Terrain Park, where the Heavenly terrain park workers set up special boxes where snowboarders were doing tricks. Fahey then used the boxes as a desk to interview snowboarder Jimmy Halopoff.
Fahey didn't know how to snowboard, so the crew shot snowboarder Bevan Hall giving Fahey a few pointers while he was riding, said Hoffman.
Also featured in the shoot were James Hague and Neil Romanek, who are members of the South Shore Soldiers, which has hosted an adult snowboarding and ski camp at Heavenly since 2002 and has its own line of clothing.
